#1: Clients May Not Know What They Need
Clients who want to upgrade their websites may not be sure which keywords to use, and the keywords made just for a website by White Shark Media look as if they were seamlessly written into the website. Clients are in need of help, and White Shark Media consults every client on a list of keywords that must be used for best results. White Shark Media chooses keywords for their clients with advanced software, and each keyword is layered into writing that enhances each website.
#2: Changing Keywords
White Shark Media is not afraid to make changes to its keyword structure for each client. The keyword list each client receives could change at any time, and the White Shark Media team researches keywords to ensure their potency at all times. Changes may happen on a weekly basis, and each change is made to improve the performance of the website. A website that is constantly changing is capturing new readers every day. Web readers who are searching for products and services are more likely to find a company that has optimized keywords on every page of its website.
#3: Reporting Statistics
Reporting statistics to the client is a part of the White Shark Media commitment to customer service. Reports sent to the customer show the readership for the website, the number of hits for each keyword and any keywords that are not performing well. Clients may ask to change keywords at any time, or the White Shark Media staff will make changes using their best judgement.
Creating a website that generates traffic is complicated, and an SEO company is needed to help with the keywords, marketing and monitoring. SEO companies keep track of everything that happens on their client websites, and every client website is kept fresh on a daily basis. The small and subtle changes that are made with keywords and language help create sites that are much easier to read, search and discover.
Source: White Shark Media Blog