If you haven’t been living under a rock for the past five years then the odds are good that you’ve heard of the social search engine Flipora. Flipora, once known as InfoAxe, is a browser add on that utilizes clever coding and something called the Discovery Engine in order to connect users with new and innovative content. The tech start up has been gaining traction for the past five years and it finally looks like the company is ready to go to the next level. With a surge of investment money to the tune of $1.5 million, it appears that Flipora is ready to branch out to the big time mobile market — but what exactly do they do to warrant such attention?
The idea of AI on the internet for something as mundane as searching the web seems a little bit laughable. Okay, it seems really laughable. But the reality is that in order to innovate you have to be willing to undertake some pretty odd ideas in order to make them great. The Flipora engine is backed by an AI system that helps link users with new content without making either work very hard to connect to one another. The Flipora engine operates in the background of your browser of choice and it quietly curates your searching history. Your search engine habits are then uploaded into the Flipora cloud where they are compiled, indexed, and then eventually sent back out to other users. The engine intelligently connects users with people that they would have similar likes and dislikes. This allows content to find its way to people who are interested in it.
Jonathan Siddharth and Vijay Krishnan are the two founders of the Flipora engine and they have been working together since they were students at Stanford University. Siddharth and Krishnan claim that their dream and goal with Flipora is to create, refine, and deliver a Discovery Engine that is pinpoint focused on delivering “relevant content” to each and every user that accesses it. Right now Flipora is pulling in 7 million unique monthly visitors while indexing close to 20 million pages of data per day. To put that data into perspective, the entirety of Wikipedia amounts to around 4 million total pages of data. Obviously, the more that Flipora grows the more effective the engine will actually will be. This is why branching out to the mobile market is such an important step.