Sustainable business practices have become a major concern for industries worldwide, and rightly so, as we stand on the brink of extreme climate change and natural resource depletion.
Brazil’s leading furniture manufacturer, Eucatex, has emerged as a trailblazer in the field of eco-friendly manufacturing businesses. Helmed by President Flavio Maluf, Eucatex is leading the furniture industry’s move to focus on environmentally friendly products.
An Environmentally Conscious Business Model Since Inception
Eucatex began in 1951 with an idea that was decades ahead of its time. Their first products were acoustic ceilings and fibre plates manufactured from Eucalyptus wood. Despite getting into business with a low scale production, their unique and eco-friendly products gained popularity, prompting them to add another line of products for insulation. Soon after, they began exporting to Europe.
Currently, their line of natural paints and varnishes made from Eucalyptus is the most in-demand worldwide, being exported to over 40 countries.
Reaching New Landmarks In Sustainable Alternatives
Eucatex’s commitment to the research and development of environmentally friendly manufacturing solutions has been lauded worldwide. Their products too, have gained massive following from a population that is becoming more environmentally conscious in their consumption.
Most recently, Eucatex launched a line of wood block panels to huge success. These panels are developed from natural resources and waste management techniques under their alternative manufacturing plan, and are already in great demand worldwide.
In addition to development and research, Eucatex has worked tirelessly to replenish Brazil’s natural forest cover, dedicating 10,000 hectares of their land to developing nurseries and Eucalyptus plantations.
Sustainability Research Under The Leadership Of Flavio Maluf
The company’s current President, Flavio Maluf, is credited with the huge leaps and bounds it has made in the field of sustainability. Flavio belongs to one of Brazil’s famous political and business families, Malufs. He began working in his family-owned company Eucatex as a mechanical engineering graduate from FAAP, becoming the company’s President in 1997, rising through ranks by sheer dedication to the field of sustainability.
Under the leadership of Flavio, Eucatex has intensified its focus on sustainability research. Flavio combines his rural management and business degrees to develop eco friendly business techniques.
Bloomberg shows that Maluf is renowned globally for his presentations on sustainability and entrepreneurial management. In Brazil, he is an avid supporter of local charities and volunteer organizations. Besides Eucatex, he is also the president of GrandFood group, another sustainable business specialising in pet feed. Finally, Flavio is well known for commenting on issues of the day. Mr. Maluf has been talking Dupont, and what that chemical merger will mean for Brazil.