For more than 100 years, buying lip balm, like the classic brand of Chapstick, just consisted of the same hum-drum routine of going through the aisles of supermarkets or drug stores. And the only exciting thing about buying Chapstick is skipping over to their few flavored brands which include mint or cherry.
However, there has been amazing hype even from celebs, like Kim Kardashian, Miley Cyrus, and Christina Aguilera, caught whipping out a lip balm called EOS. This lip balm that comes in pastel-colored orbs, has been around for seven years now. And they can be seen on the shelves of Lucky Vitamin, Walmart, Target, and Walgreens. As a matter of fact, the beauty editors of Allure and Cosmo are all abuzz about their flavors, such as grapefruit and honey dew, and they can’t get enough of this popular lip balm.
EOS is an acronym for the name of their company, Evolution of Smooth. The success of this company is so astronomical that they have grown to being a $250 million company in just seven years. And as it stands, EOS lip balm is now the second highest selling, lip balm right after Burt’s Bees in the US.
Different factors contributed to the astounding success of EOS, according to some experts. For one, the realization and changes in lip balm being treated as a unisex commodity were issued. Secondly, this company made this lip balm to appeal to all the senses. This company also focused on creating emotional connection with the customer. They also focused on utilizing effective ways to market to millennials.
This company’s founders are continually working and focusing on more innovations. They know the details associated with big business, and they also know and have the entrepreneurial mindset associated with startup culture and big company discipline. For more information on this story, click here.
Read the brand review: http://www.ulta.com/brand/eos