True Value has upped its marketing strategy in the wake of undesirable losses in recent months. Such an insightful move is aimed at reshuffling its logistics, supply chain and global distribution network courtesy of three new appointees to its leadership team. Such appointments come in the wake of widespread concern for profitability for both existing and new retail operators intended to thrive in the new stores.
True Value has deemed it necessary to hire Tim Mills as senior vice president to manage the growth department. His extensive background in strategic development, operations and hardware sales is expected to rejuvenate the department. On the other hand, Abhinav Shukla has been named as the new senior vice president and chief operating officer. His appointment is aimed at improving the operational and financial performance and the global supply chain management.
Last but not least, Ken Goodgame has been named as vice president and chief marketing officer of the enterprise. The former Ace Hardware employee takes over from Mike Clark, who is expected to retire in the next few days. None of the appointees has gained much attention as Kenneth Goodgame. His highly anticipated appointment has raised hopes of better days in the coming months.
True Value’s destination model has been at the core of the company’s strategic goals. Achieving such an immense feat requires the collaborative effort of its 4,000 independent retailers worldwide. The company has also pledged funding to aid in the expansion of the model. True Value’s CEO, John Hartmann, has emphasized the value of community hardware traders in ensuring viability for the future.
Ken Goodgame’s Background
Before his latest appointment, Goodgame served as the General Merchandising Manager of Ace Hardware Corporation, IL from 2010 to 2013. As manager, he successfully supervised numerous company undertakings. For starters, he revamped the planning and strategy that was geared for downfall. Such a revamp resulted in 4.5% yearly growth in top-line sales, which culminated into a $ 50 M increment in wholesale sales.
While at True Value, Mr. Goodgame has been hailed for creating and implementing a 5-year strategic plan to promote long term growth. Through the plan, True Value has witnessed remarkable improvement in category management and marketing.
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